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Post by Ray Langstone (was saintsray) on Jun 22, 2012 13:58:42 GMT
Cost centre accounting is the worst thing to happen to broadcasting. Basically, if the programme won't make money (i.e through advertising shown, sponsorship of a programme, etc) it's unlikely (in the case of ITV) to get made.
If they ever get their way - in my opinion, they'll scrap regional and 'minority' programming altogether and every effing thing will be 'pop' programming. i.e, mass-market game shows, sport, general entertainment and imported shows and films. ITV would want so-called minority programming to f### off. My blood boils. Come the revolution brothers, ITV, up against the wall no last gay man, bop-bop-bop!
(DISCLAIMER:- the poster would like to point out that he is in fact a mildly left-wing bleeding heart liberal, and does not ACTUALLY want to kill, injure, maim, harm or threaten anyone at ITV or its' associated companies, just in case he is made an example of like the bloke who jokily stated about starting Southampton Riots and got three years for a sick joke.)
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Post by markg on Jun 22, 2012 14:46:17 GMT
It comes down to:
ITV: "Hey, Advertiser! Would you like to advertise to people who watch "The only way is (whichever)" ?
Advtsr: "Hmm, yes they do have a lot of disposable income, being people without families as they are very old/young, yes we would"
ITV: "Well, we can give you an ad slot during the main prog, or a slightly cheaper one during a spinoff, or a flat rate during a "We like to sit in a studio and chat about The Only Way is xxx" type show!"
Adv: "Well, alright. What else?"
ITV: "You could advertise during a repeat of a rock show originally recorded in 1973, its a documentary about Grinderswitch!"
Adv: "The people that watch that program, What do they buy?"
ITV: "um, we'll get back to you on that!"
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Post by Alan Turrell on Jun 22, 2012 14:55:02 GMT
A typical reply it doesn't suprise me at all , these people running itv make the bbc look like angels from paradise ,at least the bbc for all their faults do show some archive stuff now and again but itv are a complete waste of space only interested in showing low mentality and cheap looking tv for people with a short attention span .I could go ranting on about it for ever but whats the point it won't make any difference. straight from the horse's mouth - I'd be in contact with ITV about a series totally devoted to ITV archive for a few weeks, which Ray knew about, but just had this response: "We do very little archive based content and all we DO do is generally a spin-off of something current ie The Corrie years, The Betty Driver Story. The other problem is that, aside from the big entertainment shows, music (and in particular archive driven content) is rather specialist and therefore not suited to a broad mainstream ITV1 audience. Finally, notwithstanding the points above, there is nothing substantial to hook a series like this on/around. Even something as big as the death of Amy Winehouse only found a home on ITV2, rather than ITV1, last year. So it would be almost impossible to convince my bosses that this idea could fine space on ITV1." No surprises really - ITV are all about the profit & loss account and viewer numbers & breakdown, the fact that the BBC can do archive programmes is a combination of always being one organisation with a recognised heritage abd being a public service broadcaster. Maybe things will change - I know there's a re-branding of the ITV digital channels coming up - maybe one day they will have the ITV ARCHIVE channel... |
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Post by Ray Langstone (was saintsray) on Jun 22, 2012 15:39:33 GMT
With great respect to Alan Turrell, who is a great contributor to this Forum....NO WAY. I'm not giving up on this.
I still want any contact names you have, anyone.
Something like a commissioning editor or a head of programming.
bearing in mind that a lot of people with disposable income these days are older people, you'd think a programme of music clips from years gone by from the ITV Archive would work well.
Any suggestions, Post or PM me.
The enfant terrible has spoken!!!!
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Post by Alan Turrell on Jun 22, 2012 17:11:16 GMT
With great respect to Alan Turrell, who is a great contributor to this Forum....NO WAY. I'm not giving up on this. I still want any contact names you have, anyone. Something like a commissioning editor or a head of programming. bearing in mind that a lot of people with disposable income these days are older people, you'd think a programme of music clips from years gone by from the ITV Archive would work well. Any suggestions, Post or PM me. The enfant terrible has spoken!!!! Ray i don't for one minute want you or expect you to give up on trying to do what you can to get any archive programmes shown on itv , and if anyone can succeed at this it's you , but what i'm trying to say is there reply to Mark seemed very disheartning and seeing as they have 4 itv channels i would have thought they could use one of these to break the monotony of showing endless reality type shows etc, and it's such a shame because they have some real musical gems that haven't seen the light of day for many years . So just keep trying Ray because were all behind you here. |
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Post by Tim Disney on Jun 22, 2012 20:25:54 GMT
I think I can see a way of making this happen, but as has already been mentioned, it doesn't have to be on ITV1, 2, 3, 4 or whatever channels they have in the pipeline. I think that trying to get ITV to change their business model would be a waste of energy. They're a commercial business and they'll always put profit at the top of the agenda. So, why not turn their love of revenue generation from a disadvantage into an advantage. I have no doubt that if you approached them as an independent production company, they would be more than happy to licence anything they have that's clearable for use in your own programme. After all, the whole point of them preserving that vast archive of programming for all these years is to capitalise on their business assets. It wouldn't conflict with the Network deal, as you'd be looking at broadcast rights rather than DVD distribution, so it's all there for the taking if you can raise the cash. I honestly think the most effective way to get more archive pop music footage on television would be to cost-up a programme budget and pitch your programme idea to channels that would be interested in buying in more music programming. I can think of two straight away; Sky Arts and Vintage TV. If you can successfully pitch a programme to them and get a good deal on the licensing from ITV, you're on the way to achieving your goal and who knows, maybe even made a few quid as a result. Another benefit of this approach is that you'd be clearly demonstrating the benefits. That's one of the most powerful sales tools you can use. If it does prove to be profitable and draw in an audience, it wouldn't be long before ITV noticed. They might even consider screening similar archive based programmes too. However, there could be a downside. Examining that eventuality with my business head on and playing Devil's advocate here; if I were the boss of ITV, I'd probably let you continue to buy the clips from me and produce your own show, but take a bigger cut of your profits by upping the licensing costs. That way, I'd get more cash out of the deal and you'd still end up doing all the work! Before I get flamed for having a bad attitude, I'm just looking at it from the other side of the fence and as I said, playing Devil's advocate.  If I could raise the sort of capital involved for a project like that and after doing a business plan, realised I could sell the programme for a profit (we all need to earn a living after all). I'd be out pitching and looking for a buyer. |
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Post by stevearkless on Jun 30, 2012 8:27:56 GMT
yes itv!-how about using one of your channnels for music performances-clips from sez -les-blue mink etc.supersonic tv show-any surving saturday scenes,clips from no 73 tv show-xtc. london bridge tv show -the janet street porter show-david bowie? etc,revolver.the roxy,rollin bolan,goodbye from gary glitter,ready steady go--shindig-hullaballoo-london palladium any more? come on itv there is an audience waiting at this rate' ill be buried in a pine box watching tv heaven!
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Post by Tim Brown on Jun 30, 2012 9:28:51 GMT
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Post by Alan Turrell on Jun 30, 2012 10:45:06 GMT
yes itv!-how about using one of your channnels for music performances-clips from sez -les-blue mink etc.supersonic tv show-any surving saturday scenes,clips from no 73 tv show-xtc. london bridge tv show -the janet street porter show-david bowie? etc,revolver.the roxy,rollin bolan,goodbye from gary glitter,ready steady go--shindig-hullaballoo-london palladium any more? come on itv there is an audience waiting at this rate' ill be buried in a pine box watching tv heaven! I totally agree but i fear the people running itv today have no knowledge or interest in any of these classic shows . |
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Post by peterfitzpatrick on Jun 30, 2012 18:19:56 GMT
Is there a requirement with any of the regional licences to create "minority interest" (I hate that expression) programming? Perhaps that's the angle to go for - show them that they can create low cost programming to meet their licence obligations... and possibly even make some advertising revenue at the same time. Programming like this is ripe for record label/pop culture advertisements - especially right before xmas.
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Post by Mark Tinkler on Jul 1, 2012 19:23:19 GMT
Speaking as someone who was involved in Vintage TV for awhile that many people had high hopes for (though I kow they're still on air), the money quickly goes...
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