Post by Kev Mulrenan on Jun 2, 2009 15:31:27 GMT
The incompetent fools! I would miss itv4 and 3, but not the bilge on 2.
ITV3 will be a reminder of what great drama they used to do; they are so broke they'll never produce period or quality drama much imo
They really must be desperate!
ITV risks viewers' fury over talks to move its Freeview channels onto subscription-only SkyBy Paul Revoir
Last updated at 2:38 PM on 02nd June 2009
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ITV has held discussions with BSkyB about moving its free-to-air digital channels such as ITV2 to subscription, making them no longer available on Freeview.
The broadcaster is understood to be considering the option in desperation as it suffers the biggest financial crisis in its history causing spiralling revenues.
Observers have branded the idea 'madness' as the free TV service has been credited with building ITV's portfolio of digital channels into massive success.
Success: ITV2's programmes include Katie And Peter: Stateside, which showed the couple's relationship unravel in grisly detail
Risky move: ITV is in talks with BSkyB over Freeview channels including ITV2
The latest Ofcom report showed 17.2million homes now have Freeview while the latest Sky results showed it has 9.3million subscribers for its service.
The free service has helped make ITV2 - which airs Britain's Got More Talent - the most watched non-sports UK digital channel.
But ITV is understood to have held talks with BSkyB bosses about taking ITV2, classic drama channel ITV3 and male-orientated ITV4 to subscription.
This would see ITV pay a 'carriage fee' to the satellite service in return for a guaranteed cut of revenues from channel packages sold to pay-TV subscribers.
The broadcaster is considering desperate options after it posted a pre-tax loss of £2.73billion last year.
Free popcorn: U.S. imports like American Idol have been a cornerstone of ITV2's strategy
It has axed 1,600 jobs since September and dramatically cut its programming budget, particularly hitting drama and daytime shows.
However, the BSkyB move would inevitably spark an angry backlash from ITV's digital viewers as they realise they face paying for something they are used to getting free.
The high-risk strategy would see the channels' ratings plummet and the fall might not be off-set by the money ITV would get for charging for them.
ITV2 has become a ratings success story with its combination of ITV1 spin-offs, for shows like Britain's Got Talent , and successful U.S. acquisitions, such as American Idol.
It has also developed its own successful programming including various programmes fronted by Katie Price and Peter Andre.
Spin-off: Stephen Mulhern, host of ITV2's show Britain's Got More Talent, with Ant and Dec from the ITV1 parent show
ITV previously moved away from pay-TV after the 2002 collapse of ITV Digital, its digital terrestrial television (DTT) business.
The broadcaster focused instead on building up its suite of digital channels via Freeview, the hugely successful DTT free-to-air service that replaced ITV Digital.
Despite the dire state of the advertising market, ITV has increased revenues from its digital channels business to an impressive £242million.
But bosses are looking at whether a move back to pay-TV will help reduce the dependence on advertising.
ITV would also have to do a separate deal with Virgin Media, which has 3.5million cable TV subscribers.
ITV3 will be a reminder of what great drama they used to do; they are so broke they'll never produce period or quality drama much imo
They really must be desperate!
ITV risks viewers' fury over talks to move its Freeview channels onto subscription-only SkyBy Paul Revoir
Last updated at 2:38 PM on 02nd June 2009
Comments (0) Add to My Stories
ITV has held discussions with BSkyB about moving its free-to-air digital channels such as ITV2 to subscription, making them no longer available on Freeview.
The broadcaster is understood to be considering the option in desperation as it suffers the biggest financial crisis in its history causing spiralling revenues.
Observers have branded the idea 'madness' as the free TV service has been credited with building ITV's portfolio of digital channels into massive success.
Success: ITV2's programmes include Katie And Peter: Stateside, which showed the couple's relationship unravel in grisly detail
Risky move: ITV is in talks with BSkyB over Freeview channels including ITV2
The latest Ofcom report showed 17.2million homes now have Freeview while the latest Sky results showed it has 9.3million subscribers for its service.
The free service has helped make ITV2 - which airs Britain's Got More Talent - the most watched non-sports UK digital channel.
But ITV is understood to have held talks with BSkyB bosses about taking ITV2, classic drama channel ITV3 and male-orientated ITV4 to subscription.
This would see ITV pay a 'carriage fee' to the satellite service in return for a guaranteed cut of revenues from channel packages sold to pay-TV subscribers.
The broadcaster is considering desperate options after it posted a pre-tax loss of £2.73billion last year.
Free popcorn: U.S. imports like American Idol have been a cornerstone of ITV2's strategy
It has axed 1,600 jobs since September and dramatically cut its programming budget, particularly hitting drama and daytime shows.
However, the BSkyB move would inevitably spark an angry backlash from ITV's digital viewers as they realise they face paying for something they are used to getting free.
The high-risk strategy would see the channels' ratings plummet and the fall might not be off-set by the money ITV would get for charging for them.
ITV2 has become a ratings success story with its combination of ITV1 spin-offs, for shows like Britain's Got Talent , and successful U.S. acquisitions, such as American Idol.
It has also developed its own successful programming including various programmes fronted by Katie Price and Peter Andre.
Spin-off: Stephen Mulhern, host of ITV2's show Britain's Got More Talent, with Ant and Dec from the ITV1 parent show
ITV previously moved away from pay-TV after the 2002 collapse of ITV Digital, its digital terrestrial television (DTT) business.
The broadcaster focused instead on building up its suite of digital channels via Freeview, the hugely successful DTT free-to-air service that replaced ITV Digital.
Despite the dire state of the advertising market, ITV has increased revenues from its digital channels business to an impressive £242million.
But bosses are looking at whether a move back to pay-TV will help reduce the dependence on advertising.
ITV would also have to do a separate deal with Virgin Media, which has 3.5million cable TV subscribers.